![\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435](\"https:\/\/static.moscowtimes.ru\/image\/article_640\/b4\/pexels-tracy-le-blanc-67789-607812.jpg\")
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\u00cencep\u00e2nd cu 1 septembrie a acestui an, reclama publicat\u0103 pe platformele interzise \u00een Rusia, inclusiv Instagram \u0219i Facebook (apar\u021bin\u00e2nd corpora\u021biei Meta, recunoscut\u0103 ca \u201eextremist\u0103\u201d \u00een Federa\u021bia Rus\u0103), va fi considerat\u0103 o \u00eenc\u0103lcare administrativ\u0103. A\u0219a a declarat adjunctul \u0219efului Roskomnadzor, Vladimir Logunov, \u00een cadrul Forumului Economic Interna\u021bional de la Sankt Petersburg. El a men\u021bionat c\u0103 publicitatea existent\u0103 trebuie s\u0103 fie \u0219tears\u0103 p\u00e2n\u0103 la aceast\u0103 dat\u0103 pentru a evita sanc\u021biunile.<\/p>\n
\u201eConsider\u0103m un fapt: publicitatea este online? Este. Aceasta se afl\u0103 pe o resurs\u0103 interzis\u0103? \u00cen consecin\u021b\u0103, fie este marcat\u0103, recunoscut\u0103 ca publicitate, \u0219i se aplic\u0103 o amend\u0103, deoarece publicarea pe astfel de resurse este interzis\u0103 \u00eencep\u00e2nd cu 1 septembrie. Fie nu este marcat\u0103 – se aplic\u0103 o amend\u0103 pentru nerespectare\u201d, a explicat Logunov.<\/p>\n
De asemenea, el a men\u021bionat c\u0103 Roskomnadzor colaboreaz\u0103 cu marii agen\u021bi de publicitate pentru a-i convinge s\u0103 elimine aceste integra\u021bii \u00eenainte de intrarea \u00een vigoare a legii.<\/p>\n
La \u00eenceputul prim\u0103verii, \u00een Rusia a fost interzis\u0103 prin lege publicarea de reclame pe platforme interna\u021bionale recunoscute ca \u201enedorite\u201d sau \u201eextremiste\u201d. La sf\u00e2r\u0219itul lunii martie, Duma de Stat a adoptat acest proiect de lege, iar \u00een aprilie, acesta a fost semnat de Vladimir Putin.<\/p>\n
\u00cen nota explicativa a proiectului de lege, autorii (deputa\u021bii Aleksandr Hin\u0219tein, Andrei Lugovoi, Vasili Piskarev, Anton Gorelkin \u0219i senatorul Andrei Kli\u0161as) au men\u021bionat c\u0103 ru\u0219ii continu\u0103 s\u0103 foloseasc\u0103 Instagram \u0219i Facebook prin VPN, ceea ce permite Meta s\u0103 ob\u021bin\u0103 venituri din publicitate. Ace\u0219tia estimeaz\u0103 c\u0103 venitul din publicitate variaz\u0103 de la 50% la 90% din totalul veniturilor.<\/p>\n
\u00cenc\u0103lcarea noilor norme va fi sanc\u021bionat\u0103 cu amenzi: \u00eentre 2.000 \u0219i 2.500 de ruble pentru persoanele fizice, \u00eentre 4.000 \u0219i 20.000 de ruble pentru cei responsabili \u0219i \u00eentre 100.000 \u0219i 500.000 de ruble pentru persoanele juridice.<\/p>\n
Pre\u0219edintele Dumei de Stat, Vaiceslav Volodin, a numit aceast\u0103 lege \u201eo m\u0103sur\u0103 de protec\u021bie a intereselor \u021b\u0103rii\u201d. De asemenea, \u00een luna mai, autorit\u0103\u021bile ruse au revizuit planurile de colectare a amenzilor \u0219i sanc\u021biunilor pentru anul 2025, cresc\u00e2ndu-le cu peste o treime, continu\u00e2nd \u00eencerc\u0103rile de a compensa sc\u0103derea drastic\u0103 a veniturilor din exportul de resurse.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cencep\u00e2nd cu 1 septembrie a acestui an, reclama publicat\u0103 pe platformele interzise \u00een Rusia, inclusiv Instagram \u0219i Facebook (apar\u021bin\u00e2nd corpora\u021biei Meta, recunoscut\u0103 ca \u201eextremist\u0103\u201d \u00een Federa\u021bia Rus\u0103), va fi considerat\u0103 o \u00eenc\u0103lcare administrativ\u0103. A\u0219a a declarat adjunctul \u0219efului Roskomnadzor, Vladimir Logunov, \u00een cadrul Forumului Economic Interna\u021bional de la Sankt Petersburg. El a men\u021bionat c\u0103 publicitatea…<\/p>\n","protected":false},"author":1,"featured_media":662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"status","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-661","post","type-post","status-publish","format-status","has-post-thumbnail","hentry","category-politic","post_format-post-format-status"],"jetpack_featured_media_url":"https:\/\/garadenord.net\/wp-content\/uploads\/pexels-tracy-le-blanc-67789-607812.jpg","_links":{"self":[{"href":"https:\/\/garadenord.net\/index.php?rest_route=\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/garadenord.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/garadenord.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/garadenord.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/garadenord.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=661"}],"version-history":[{"count":0,"href":"https:\/\/garadenord.net\/index.php?rest_route=\/wp\/v2\/posts\/661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/garadenord.net\/index.php?rest_route=\/wp\/v2\/media\/662"}],"wp:attachment":[{"href":"https:\/\/garadenord.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/garadenord.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/garadenord.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}